Evangelos Christou Investigating attitudes towards mobile commerce for travel products
نویسنده
چکیده
TOURISM ORIGINAL SCIENTIFIC PAPER E. Christou Vol. 58 No 1/ 2010/ 7-18 Th e development of electronic travel services over the Internet has assisted greatly travel agents to better anticipate to changes in consumers' shopping behaviour as well as to changes resulting from socio-demographic profi les of consumers (Go, Van Rekom, & Teunissen, 1999; Bedard, 2000). For instance, the mounting average age of consumers increases the need for more convenience in travel shopping (Sigala, 2001; Anckar, & D'Inkau, 2002). E-commerce in travel services provides this convenience by enabling consumers to make reservations and order tickets from home, and either having the tickets or vouchers subsequently delivered at home or receiving an elec-
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